King177 Privacy Policy – Personal Data Protection for Malaysian Members

King177 ("we", "platform", or "king177") operates an online gaming platform at king177.best. We respect the privacy of everyone who interacts with our platform and are committed to managing personal data in a responsible, transparent, and secure manner.

This Privacy Policy is designed to give you a clear picture of what data king177 collects when you use our platform, why that data is needed, how it is processed and protected, who may have access to it, and what rights you have regarding your data.

This document applies to all users of the king177 platform — including unregistered visitors, registered members, VIP members and individuals who contact our support team. By using the king177 platform in any capacity, you acknowledge that you understand the terms of this Privacy Policy.

This Privacy Policy should be read together with king177 Terms & Conditions as both documents together form the complete agreement between you and king177.

King177 collects various types of data depending on how you interact with the platform. We follow a data minimisation principle — meaning we only collect what is strictly necessary.

Data you provide directly:

• Full name as per identification card
• Active Malaysian phone number
• Email address
• Date of birth (for age verification)
• The username and password you create
• Payment account details (Touch 'n Go eWallet, GrabPay, DuitNow, FPX/Maybank2u/CIMB Clicks, ShopeePay, Boost) – stored in encrypted form
• Identity verification documents when required (e.g. MyKad or passport)

Automatically collected data:

• IP address and general location data
• Device type, operating system, and browser version
• Cookie data and session identifiers
• Platform activity logs — pages visited, session duration, buttons clicked
• Records of all bets, games and financial transactions
• Interaction history with the customer support team

Data from third-party sources:

• Payment verification information from authorised payment processors
• Data shared by game software providers for game integrity purposes
• Information from exclusion lists issued by relevant authorities

King177 uses your personal data only for legitimate purposes that are directly related to the provision of our platform services. The following are the primary purposes:

• Account Management: Registering, verifying, and managing your king177 account
• Transaction Processing: Processing deposits via Touch 'n Go eWallet, GrabPay, DuitNow, FPX, Boost and ShopeePay, as well as your winnings withdrawals in MYR
• Identity Verification: Verifying that you meet the age requirement (21 and above) and confirming your identity prior to processing large withdrawals
• Platform Security: Detecting and preventing fraud, money laundering, duplicate accounts and system abuse
• Legal Compliance: To fulfil anti-money laundering (AML) obligations and other applicable legal requirements
• Customer Support: Resolving enquiries, complaints and technical issues you report to the king177 support team
• Personalise Your Experience: To personalise game recommendations, promotions, and platform content based on your preferences and playing habits
• Service Communications: To send you important account information, updates to our terms, or security-related notices
• Marketing Communications: Sending promotional and bonus information (with your consent — you may unsubscribe at any time)
• Platform Improvement: Analysing aggregated usage data (not individual data) to improve the overall king177 platform experience

King177 processes your personal data on valid legal grounds in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA). The legal basis applied depends on the type of data and the purpose of processing:

• Consent: For marketing communications and data use beyond basic operational requirements — you provide consent at registration and may withdraw it at any time
• Contract Performance: Processing necessary to provide the king177 services you have requested – including account management and financial transactions
• Legal Obligations: Processing required to comply with Malaysian law, including anti-money laundering requirements and identity verification
• Legitimate Interests: Processing for platform security, fraud prevention, and service improvement purposes that do not unreasonably affect your rights

King177 does not sell, rent, or disclose your personal data to third parties for their own marketing purposes. However, in the course of operating the platform, king177 may share limited data with the following parties:

• Payment Processors: Transaction details required to process your deposits and withdrawals are shared solely with authorised payment providers (such as Touch 'n Go, GrabPay, DuitNow, and FPX processors)
• Game Software Providers: Minimal technical data is shared with licensed game providers to ensure game integrity and dispute resolution
• Regulatory Authority: King177 will disclose data when required by Malaysian law or a valid court order
• Technical Service Providers: Cloud infrastructure and security companies that help operate the platform — all bound by strict confidentiality agreements with king177

All third parties that receive king177 member data are bound by data processing agreements that prohibit them from using that data for any purpose beyond what has been specified.

King177 continually invests in security systems and procedures to protect members' personal data from unauthorised access, modification, disclosure, or destruction. Key security measures we employ include:

• 256-bit SSL Encryption: All data transmitted between your device and king177's servers is encrypted using the latest TLS protocols
• Stored Data Encryption: Sensitive information such as payment details and passwords is stored in encrypted form and cannot be read even by king177 staff
• Internal Access Controls: Only staff who require access to specific data to perform their duties are permitted to do so — the "least privilege" principle
• 24/7 Monitoring: Automated monitoring systems to detect suspicious activity or unauthorised access attempts
• Regular Security Testing: Regular penetration testing and security audits conducted by independent third parties
• Two-Factor Authentication: Available to all king177 member accounts and mandatory for internal administrative accounts

While king177 takes all reasonable security measures, no internet security system can be guaranteed to be 100% secure. We encourage you to play your part in keeping your account safe by using a strong password and not sharing your login credentials with anyone.

King177 does not retain your personal data longer than necessary for the stated purposes or as required by law. The following are general data retention guidelines:

• Active Account Data: Retained for the duration your account remains active on king177
• Financial Transaction Records: Retained for a minimum of 7 years in accordance with Malaysian financial and anti-money laundering regulations
• Game Records & Betting History: Retained for 5 years for dispute resolution and audit purposes
• Customer Support Log: Retained for 3 years after the last interaction
• Closed Account Data: Following voluntary account closure, data is archived for 7 years before being permanently deleted, unless a legal requirement to retain it longer applies
• Visitor Data (without an account): Browsing logs deleted after 90 days

Once the applicable retention period has expired, data will be securely deleted or anonymised so that it can no longer be linked back to you.

King177 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.

Types of cookies we use:

• Essential Cookies (Required): Required for core platform functions – login, game sessions, and security. The platform cannot operate properly without these cookies
• Functional Cookies: To remember your preferences such as language, display settings, and personal preferences, providing you with a better experience
• Analytics Cookies: Collecting information on how platform pages are used to help us improve design and functionality (data is processed in aggregate, not at an individual level)
• Marketing Cookies: Used to display relevant promotions and advertisements (with your consent only)

You can manage your cookie settings through your internet browser. However, disabling certain cookies may affect the functionality of some areas of the king177 platform. For more information on managing cookies, please refer to your browser's documentation.

King177 does not use cross-site tracking technology to monitor your activity on other websites outside of the king177 platform.

Under Malaysia's Personal Data Protection Act 2010 and data protection best practices, you have the following rights regarding your personal data held by king177:

To exercise any of the rights above, contact king177's Data Protection Officer by email at support@king177.best, clearly stating your request. King177 will acknowledge receipt of your request within 3 business days and resolve it within 21 business days, or notify you if a longer period is required.

The king177 platform is for individuals aged 21 and above only. King177 does not knowingly collect personal data from individuals under the age of 21. All registrations require age verification, and king177 employs technical mechanisms to detect registration attempts by ineligible individuals.

Should king177 discover that data from a minor has been collected inadvertently, we will take immediate steps to delete that data and close the account in question. If you believe we may have collected data from a minor, please notify us promptly at support@king177.best.

King177 reserves the right to amend this Privacy Policy from time to time to reflect changes in our data practices, new legal requirements, or changes to the services we offer. The date of the most recent update will always be displayed at the top of this document.

When significant changes are made to this Privacy Policy, king177 will notify members via:

• A clear pop-up notice upon logging in to your account
• Email to your registered address
• Announcements on the king177 platform homepage

Your continued use of the king177 platform after the effective date of any amendments constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

If you have any questions, concerns, or complaints regarding how king177 handles your personal data, or wish to exercise any of the data rights set out in this Privacy Policy, please contact us:

• Privacy Officer Email: support@king177.best (please include "Privacy Enquiry" in the email subject line)
• Live Chat: Available 24 hours a day via the king177 platform
• Response Time: Under 3 minutes via live chat; within 24 hours via email

King177 is committed to resolving all privacy complaints in a fair and transparent manner. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in Malaysia.